Privacy Policy

Effective date: March 11, 2026

1. Data Controller

The data controller responsible for processing your personal data is:

• Name: Uliana Simonova
• Location: Slovak Republic
• Email: hello@uliform.com
• Telegram: @UliFormbot

2. What Data We Collect

Depending on how you interact with UliForm, we may collect the following categories of personal data:

Data you provide directly:

• Name and contact information (email address, phone number, Telegram username)
• Photographs of your appearance (face, body, current wardrobe) — provided voluntarily for the purpose of styling consultation
• Body measurements and physical characteristics relevant to style advice
• Style preferences, lifestyle information, and personal goals shared during consultation
• Payment information (processed by third-party payment providers; we do not store card details)

Data collected automatically:

• Technical data when visiting the website: IP address, browser type, device type (via Google Fonts loading)
• Session data: whether you have visited the site before in the current browser session (via sessionStorage, not transmitted to any server)

3. How We Use Your Data

We process your personal data for the following purposes:

• Service delivery: To provide personal styling consultations, including analysis of your appearance, creation of style recommendations, mood boards, and shopping lists
• Communication: To respond to your enquiries, schedule appointments, and deliver consultation results
• Payment processing: To process payments for services rendered
• Legal compliance: To comply with applicable laws, including tax and consumer protection regulations

4. Legal Basis for Processing

Under Article 6 of the GDPR, we process your data based on:

• Contractual necessity (Art. 6(1)(b)) — processing is necessary to perform the service you have requested
• Legitimate interest (Art. 6(1)(f)) — for communication, website operation, and service improvement
• Consent (Art. 6(1)(a)) — for any use of your photos or testimonials for marketing or portfolio purposes (only with your separate, explicit consent)
• Legal obligation (Art. 6(1)(c)) — for tax records and other statutory requirements

5. Use of Client Photographs

Photographs you provide are used exclusively for the purpose of delivering your styling consultation. They are:

• Viewed only by Uliana Simonova
• Not shared with any third party
• Not published, posted online, or used in marketing materials without your separate, explicit written consent
• Deleted upon your request or after the retention period described below

If you wish for your photos to be featured in the UliForm portfolio or testimonials, a separate consent request will be made. You may withdraw this consent at any time.

6. Data Sharing

We do not sell, rent, or trade your personal data. Your data may be shared only with:

• Payment processors: to facilitate secure payments (they process data under their own privacy policies)
• Communication platforms: Telegram, email providers — used to deliver the service
• Legal authorities: if required by law or court order

No data is transferred to countries outside the EU/EEA unless adequate safeguards are in place (e.g., Standard Contractual Clauses).

7. Data Retention

We retain your personal data only as long as necessary:

• Consultation materials (style guides, photos, recommendations): up to 12 months after the last service, unless you request earlier deletion
• Communication records: up to 12 months after the last interaction
• Payment and invoicing records: up to 10 years, as required by Slovak tax law
• Website session data: automatically cleared when you close your browser (sessionStorage)

8. Your Rights Under GDPR

Under the General Data Protection Regulation, you have the following rights:

• Right of access — request a copy of the personal data we hold about you
• Right to rectification — request correction of inaccurate data
• Right to erasure ("right to be forgotten") — request deletion of your data
• Right to restrict processing — request that we limit how we use your data
• Right to data portability — receive your data in a structured, machine-readable format
• Right to object — object to processing based on legitimate interest
• Right to withdraw consent — withdraw any previously given consent at any time

To exercise any of these rights, contact us at hello@uliform.com. We will respond within 30 days.

9. Data Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, loss, or misuse. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

10. Complaints

If you believe your data protection rights have been violated, you have the right to lodge a complaint with a supervisory authority. In the Slovak Republic, the relevant authority is:

Office for Personal Data Protection of the Slovak Republic (dataprotection.gov.sk)

11. Changes to This Policy

We may update this Privacy Policy from time to time. Changes take effect upon publication on this page. We encourage you to review this policy periodically.